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Beyond the To-Do List: The 'Ivy Lee' Method for Successful Prioritization

Published on October 24, 2025 · Time Management

In a world obsessed with the latest productivity app and the most complex organization systems, sometimes the most effective solutions are the simplest. Today we are going to dust off a gem that is more than 100 years old: the Ivy Lee method. A technique so simple it seems almost ridiculous, but whose effectiveness has stood the test of time.

The story goes that Charles M. Schwab, a steel magnate, hired a productivity consultant named Ivy Lee in 1918. Schwab asked him to show him a way to get more things done. Lee told him to give him 15 minutes with each of his executives and that, if it worked, he would pay him what he thought was fair. Three months later, Lee received a check for $25,000 (the equivalent of more than $400,000 today).

The secret that was worth so much money? A five-step method that you can apply every day before you go home.

How to Apply the Ivy Lee Method: 5 Steps to Prioritize

The beauty of this technique lies in its simplicity. You don't need software, or special notebooks. Just a piece of paper and a pen.

Why Does It Work So Well?

This method combats several of the great enemies of productivity at once:

Frequently Asked Questions about the Ivy Lee Method

Here we answer some common questions so you can get started today.

A Tip for the Modern World

In 1918 there were no Slack notifications, incessant emails or Zoom meetings. To adapt the Ivy Lee method to the present day, you can consider a "zero task": dedicate the first 15-30 minutes of the day to managing urgent communications. Once that's done, your time is for task number one on your list.

The next time you feel overwhelmed by an endless to-do list, try this method. And if you want to explore other ways to organize your time, you can read about the Pomodoro Technique. The solution to your work overload may not be in a new technology, but in a century-old tip that fits on a napkin.